Jessica Lynn Design
Private proposal
Prepared for Joseph | Rasson Realty
A better website.More visibility.More business.
Website Redesign & Digital Visibility Proposal
Your custom project
A website that works harder for you.
Joseph,
Thank you for taking the time to speak with me about Rasson Realty and where you'd like to take your business.
After learning more about your services and priorities, my recommendation is straightforward: Let's build a website that works harder for you, brings the right people to your business, and is easy for you to manage.
You don't need a complicated website with a dozen different systems to maintain. You need a professional, modern online presence that makes it easy for potential clients to find you, understand what you offer, and get in touch.
More importantly, you need a website that helps generate business.
Three clear priorities
Built around what matters.
01 / CLIENTS
Attracting new clients.
Particularly property owners and landlords who need help finding qualified tenants, handling rental agreements, and navigating the leasing process.
02 / RENTALS
Showcasing rental properties.
Making it easy for prospective tenants to find available properties, inquire, and submit applications.
03 / SHORT-TERM STAYS
Promoting short-term rentals.
Providing an attractive, easy-to-navigate home for your Airbnb and short-term rental properties.
Everything we recommend will be designed around these goals.
What is included
The plan. From first click to first inquiry.
Six connected parts, including a refresh of your existing brand, all designed to help Rasson Realty attract the right people and make the site comfortable for you to manage.
Mini brand suite & refresh
We're not starting from scratch. We'll give Rasson Realty's existing brand a thoughtful refresh so the updated website feels polished, credible, and consistent.
This mini brand suite includes refinements to your existing logo and brand treatments where needed, an updated color palette and typography direction, a website favicon, and a simple style reference to keep everything looking cohesive.
This is a refresh of what you already have, not a complete rebrand.
Website design & development
Our recommendation: A custom WordPress website.
WordPress gives us the flexibility to build the features your business needs without sacrificing ease of use. We'll create a clean, professional website that reflects Rasson Realty's experience, expertise, and commitment to its clients.
The website will include:
- A completely redesigned, mobile-friendly website.
- Clear, compelling messaging that explains your services and why clients should work with you.
- A dedicated page for property owners, highlighting your tenant placement, rental agreement, and leasing services.
- A searchable rental property section with individual property listings.
- A dedicated section for Airbnb and short-term rentals.
- An About page that establishes your credibility and personal experience.
- Simple contact forms and prominent opportunities for prospective clients to call or email you.
A particular focus will be the property owner experience. We want someone who owns a rental property in Los Angeles to arrive on your website and immediately understand that Rasson Realty can help them find tenants and handle the rental process.
Every important page will make it easy for that visitor to take the next step and contact you.
Property listings & rental integrations
We'll connect your website with the tools that make showcasing and leasing properties easier, without unnecessarily adding to your workload.
MLS Property Search
We'll integrate IDX Broker, or the appropriate approved MLS solution, so visitors can search available properties directly through your website. We'll confirm compatibility with your MLS membership before selecting the integration.
Rental Listings & Applications
We'll create an organized, easy-to-use rental section with property photographs, descriptions, rental details, and inquiry forms. We'll also integrate RentSpree, where suitable, to allow prospective tenants to complete secure online rental applications and screening.
Airbnb & Short-Term Rentals
We'll build dedicated property showcases with photography, amenities, property information, and booking inquiry options. Where appropriate, visitors can be directed to your existing Airbnb listings to complete their reservations.
Our goal is to simplify the rental process for you and your prospective tenants, while presenting your properties professionally.
Search engine & AI visibility strategy
This is one of the most important parts of our recommendation.
A beautiful website is only valuable if the right people can find it.
We'll build a targeted search visibility strategy designed to help Rasson Realty appear when property owners are actively looking for rental and tenant placement services in Los Angeles.
Rather than trying to compete with every real estate company for broad, highly competitive searches, we'll concentrate on the services where you have the greatest opportunity to attract new business.
Our SEO (Search Engine Optimization) and AIO (AI Optimization) strategy will include:
- Researching the search terms property owners use when looking for tenant placement, rental agents, and leasing services.
- Optimizing your website's pages, headlines, and content around those services.
- Creating search-friendly content that answers common questions landlords and property owners have.
- Targeting the Los Angeles communities and neighbourhoods you serve.
- Structuring your website to make your services easier for Google and AI-powered search tools, including ChatGPT, to understand and reference.
- Optimizing your Google Business Profile to strengthen your visibility in local searches.
- Setting up Google Search Console and implementing the appropriate technical SEO foundations.
The objective is to attract people who need your services, not simply increase website traffic.
While organic search visibility builds over time, this approach gives your website a strong foundation for attracting qualified inquiries long after launch.
Lead generation & performance tracking
We'll make it easy for prospective clients to contact you and put the tools in place to understand how your website is performing.
This includes strategically placed contact forms, clear calls to action, mobile-friendly click-to-call buttons, and direct inquiry options throughout the site.
We'll also install and configure:
- Google Analytics 4 to measure website traffic and visitor activity.
- Google Search Console to monitor search visibility and performance.
- Conversion tracking to see how many visitors are contacting you or making property inquiries.
- Website behaviour tracking to help identify opportunities for improvement.
This will give us a practical way to evaluate what's working, where inquiries are coming from, and which services are generating the most interest.
Our focus is on return on investment, not just how the website looks.
Easy website management & training
I understand that you'll be managing the website yourself, so making that experience comfortable and straightforward is a priority.
We'll build with that in mind from the beginning.
You'll be able to update text, photographs, property information, and other everyday website content without needing to know how to code.
We'll also simplify the administrative side of the website, recommend managed hosting with backups and security features, and minimize the number of tools you need to manage.
Once the website is ready, we'll walk you through everything, provide training, and make sure you know how to handle the updates you'll need most often.
Our goal is to make the website work for you, not give you another complicated job to do.
What we're building toward
More than an updated website.
Ultimately, I want Rasson Realty to have more than an updated website.
I want you to have an online presence that communicates your experience, clearly explains the value of your services, and makes it easier for potential clients to choose you.
A website that:
- Helps property owners discover Rasson Realty when they need rental assistance.
- Builds trust and gives prospective clients a reason to reach out.
- Makes rental properties easy to showcase, find, and inquire about.
- Supports your short-term rental business without adding unnecessary complexity.
- Gives you a manageable, professional platform that can grow with your business.
The next step
A clear process.
Not another job on your list.
We'll begin by confirming your primary service areas, reviewing the rental services you most want to promote, and gathering the information and property materials needed to build your website.
From there, we'll handle the planning, writing, design, development, integrations, search optimization, testing, and launch.
01 / Get organized
Make the plan.
We confirm your priority services, locations, available property content, and the tools to connect. You'll receive a shared project folder and timeline when work begins.
02 / Design & build
Put it together.
Our team handles the messaging, design, development, integrations, and search foundations. We keep the experience clear and focused on the people you want to reach.
03 / Launch & learn
Make it yours.
We test the website, put performance tracking in place, and train you on the updates you'll make most often.
Any ongoing third-party subscriptions, hosting, or MLS-related fees will be identified in advance so you know exactly what is required to keep your website running.
The goal is simple: More of the right people finding Rasson Realty, more opportunities to earn their business, and less time worrying about the technology.
Project timeline
A realistic plan.
Not a guessing game.
3–6 weeks
We're aiming for approximately four weeks from project kickoff to launch, provided we have the materials, access, and approvals we need and nothing unexpected slows us down.
The broader 3–6-week window allows for feedback, third-party integrations, and any surprises we discover along the way. We'll confirm the working schedule together when we kick off.
Your custom project
The investment.
$5,400
USD · All-in project fee for the scope above
Hosting and domain registration/renewal are not included. Required third-party subscriptions and MLS/IDX fees are also separate.
What's included, and what's separate.
The agreed $5,400 project fee covers the mini brand refresh, design, development, content and search work, integrations, tracking, testing, and website training described above. The 10% pay-in-full option reduces the project fee to $4,860.
Website hosting and domain registration or renewal are not included. MLS/IDX memberships or service fees, rental-application platform charges, and other recurring third-party subscriptions are also separate. We will confirm any required tools and associated costs with you before choosing them.
Payment, feedback, and keeping things moving.
Choose the pay-in-full option ($4,860 before work begins) or the split option ($2,700 upfront and $2,700 when the website goes into development). Once you've made your selection, we'll send the corresponding agreement and invoice.
The estimated project timeline is 3–6 weeks, with approximately four weeks expected if we have everything needed and there are no unexpected delays. We'll confirm the actual schedule at kickoff. You'll provide the necessary property information, access, and feedback, and we'll keep the design and build moving. The signed project agreement sets out the final responsibilities and terms.
Your website, your access, your next steps.
The site will be built so you can manage routine content updates without writing code. We'll train you on the tasks you'll actually use, and provide the agreed handover materials. Your final site and completed deliverables are yours as set out in the project agreement.
Organic search visibility grows over time. We'll put the agreed SEO/AIO and measurement foundations in place, but individual search rankings, AI citations, and inquiry volumes can't be guaranteed.