Jessica Lynn Design
Jennifer Hyland Private project timeline
Good things are in the making
Three projects.
One clear plan.
Jennifer, welcome to your project home. This is where you can see what is coming up, what is ready for your input, and what we have checked off along the way.
Pass The Jersey
Brand identity + website design & development
Racol Tech
Website platform update + design improvements
Ripples to Happiness
Light branding + landing page design & development
A note from Jessica
Here is where we are.
Your proposal is accepted. Next, we will confirm access, gather the right materials, and agree the order of the work. The planning windows below give us a starting point, with room to refine the details together.
Update dated: Initial planning draft
Project items checked off.
Progress counts checklist items, not time spent. Setup items are tracked separately below.
Before the creative work
Get the good stuff
organized.
One setup checklist for the whole bundle. Acceptance is recorded; agreement, payment, and access are separate checkpoints.
1 of 6 setup items checked
The big picture
A little overlap.
A lot of forward motion.
Each project has its own path. This draft keeps Pass The Jersey moving while the Racol Tech refresh and Ripples to Happiness landing page develop alongside it.
Draft planning windows · Oct 15 – Nov 25, 2026
Proposed sequence for review, not a promise that work has started or that launch dates are fixed. Design approval, content, account access, and donation-platform readiness affect the schedule. Launch follows testing and sign-off, not just the end of a week.
Project 01 Weeks 1–6
Pass The Jersey
Brand identity + website design & development
A cohesive identity and a custom Squarespace 7.1 website with e-commerce and donation functionality, designed around a clear path from interest to action.
- Platform
- Squarespace 7.1
- Connections
- Donation platform to confirm: Squaredonations, Givebutter, Zeffy, or similar.
Next focus
First up: gather the charity content, agree the site map, and confirm the donation route.
- 01
Week 1
Plan & gather
Agree what the site needs to say, do, and connect to.
Oct 15 – Oct 21 - 02
Weeks 1–3
Brand & design
Build the identity and the look of the new website.
Oct 15 – Nov 4 - 03
Weeks 3–5
Build & connect
Bring the approved design and customer paths into Squarespace.
Oct 29 – Nov 18 - 04
Week 6
Review & launch
Test the experience and publish after approval.
Nov 19 – Nov 25
What keeps this moving: Brand direction and the website plan come before the build. The donation connection depends on the chosen service, account readiness, and the agreed scope.
The project checklist.
Updated by Jessica + team.Plan & gather0/3
Week 1 · Oct 15 – Oct 21
Brand & design0/4
Weeks 1–3 · Oct 15 – Nov 4
Build & connect0/4
Weeks 3–5 · Oct 29 – Nov 18
Review & launch0/4
Week 6 · Nov 19 – Nov 25
Final punch list0/0
Small corrections to the agreed work. New pages, features, or extra services are scoped separately.
No additional punch-list items have been logged yet.
The project preview link will appear here when it is ready to review.
Project 02 Weeks 1–4
Racol Tech
Website platform update + design improvements
Move the website to Squarespace 7.1, improve the user experience and interface, refresh imagery, and refine the design while retaining the existing connections.
- Platform
- Squarespace 7.1
- Connections
- Keep the existing connections.
Next focus
First up: review the existing website, confirm the update route, and agree the improvement list.
- 01
Week 1
Review & plan
Confirm what stays and what needs attention.
Oct 15 – Oct 21 - 02
Week 2
Update & refine
Refresh the platform and the experience.
Oct 22 – Oct 28 - 03
Week 3
Review & test
Check the updated site and existing connections.
Oct 29 – Nov 4 - 04
Week 4
Approve & launch
Publish the checked, approved update.
Nov 5 – Nov 11
What keeps this moving: The current site and its connections need a review before the update route is confirmed. The live site should not be replaced before the refreshed version is checked and approved.
The project checklist.
Updated by Jessica + team.Review & plan0/2
Week 1 · Oct 15 – Oct 21
Update & refine0/2
Week 2 · Oct 22 – Oct 28
Review & test0/3
Week 3 · Oct 29 – Nov 4
Approve & launch0/2
Week 4 · Nov 5 – Nov 11
Final punch list0/0
Small corrections to the agreed work. New pages, features, or extra services are scoped separately.
No additional punch-list items have been logged yet.
The project preview link will appear here when it is ready to review.
Project 03 Weeks 2–5
Ripples to Happiness
Light branding + landing page design & development
A simple identity and a focused Squarespace 7.1 landing page for the nonprofit, with SEO/AIO optimization and any contact integration needed for the agreed page.
- Platform
- Squarespace 7.1
- Connections
- No additional platform connection planned; contact integration only if needed.
Next focus
First up: confirm the purpose of the page, the key message, and the simple brand direction.
- 01
Week 2
Light brand
Establish a simple, credible online identity.
Oct 22 – Oct 28 - 02
Week 3
Page design
Shape the message and the next step.
Oct 29 – Nov 4 - 03
Week 4
Build & connect
Build the page and its agreed functions.
Nov 5 – Nov 11 - 04
Week 5
Review & launch
Refine, test, and publish.
Nov 12 – Nov 18
What keeps this moving: The simple brand direction and initial page copy need approval before development. This is the single landing page in the accepted bundle, not an additional full website.
The project checklist.
Updated by Jessica + team.Light brand0/2
Week 2 · Oct 22 – Oct 28
Page design0/3
Week 3 · Oct 29 – Nov 4
Build & connect0/2
Week 4 · Nov 5 – Nov 11
Review & launch0/4
Week 5 · Nov 12 – Nov 18
Final punch list0/0
Small corrections to the agreed work. New pages, features, or extra services are scoped separately.
No additional punch-list items have been logged yet.
The project preview link will appear here when it is ready to review.
Over to you
A few things
keep us moving.
Send materials and consolidated feedback through the shared project folder or our existing email thread. We will confirm the checkmarks here as each item is received or approved.
This shows the next unchecked Jennifer-owned item for each project. It is a queue, not a request to approve work that has not yet been sent.
Pass The Jersey
Supply mission, initial copy, images, and the agreed product / donation information.
See this projectEverything in its place
The useful links.
Project files, previews, and the next conversation. Links appear as they are ready to share.
Shared project folder
Files, copy, imagery, and final deliverables.
Link to follow.
Feedback & approvals
Use the linked feedback space, or reply to our project email thread.
For now, use our existing email thread.
Accepted proposal
A reminder of the work included in your bundle.
Link to follow.
This page maps the accepted project; it does not replace the agreement or add new deliverables. Please keep the page within your team and share credentials through an agreed secure channel, not in checklist notes.